Traditional & Digital Marketing, Marketing Strategy & Analytics, UI/UX Design
To assess the effectiveness of the campaign, key performance indicators were analyzed, including:
ROAS (Return on Ad Spend)
AOV (Average Order Value)
LTV (Customer Lifetime Value)
LTV:CAC Ratio (Lifetime Value to Customer Acquisition Cost)
Percentage of New Customers Who Made a Purchase
Based on the insights from these calculations, strategic decisions were made regarding future budget allocation and campaign optimization.
To improve conversion rates, we adjusted the advertising strategy and budget based on data-driven insights.
Key Performance Indicators (KPIs) analyzed:
Daily Sessions – Number of website visits
Conversions – Account creations
Conversion Rate – Percentage of visitors who converted
The most important thing is to outline a smart goal that is specific, measurable, achievable, relevant and time-bound.
Conducting marketing research, calculation and presentation of results and conclusions